Select Resources Logo

Why SRI

Select Resources
10 Reasons to Call SRI
  1. Our experience and expertise
    There's no substitute for experience. We've completed over 400 major reviews and projects involving over $15 billion dollars in billings. We’ve worked with the world’s largest advertisers as well as small regional marketers and start-ups. This in turn has led to continuing in-depth contact with over 500 domestic and international agencies.
  2. Our unmatched knowledge of the agency marketplace
    Unlike other consultants, we are in the marketplace every day---meeting agency principals, reviewing credentials, studying market trends and getting up-to-date on as many of the market leaders as we can. We personally meet and evaluate over 300 marketing and communications firms each year.
  3. Our track record of creating successful partnerships
    Success to us is a "win-win" proposition. For the clients who retain us, it means improved leverage from their marketing investments, increased profitability and accelerated growth in the marketplace. For the agencies that become their partners, it means enduring, profitable relationships based on a strong collaborative relationship that leads to great work everyone is proud of. 70% of the partnerships we've helped create during the past five years are still in place. It is no wonder our clients turn to us again and again to help them with their agency relationship management needs.
  4. Our proven process
    Participants in our reviews appreciate our thorough briefs. They like working with a professional firm they know is totally honest, objective and impartial as to the outcome. They appreciate the fact that we are sensitive to their concerns about keeping costs to a minimum and completing the process on time and on budget. And finally, our reviews are always very productive and never make-work. In many cases, work that comes directly out of our review process gets produced and on air.
  5. Our team approach
    When you retain SRI, you are hiring not just one or two people but a team of seasoned professionals. All projects are led by one of our senior partners and supported by a team of experienced professionals with the know-how required and impeccable credentials in the discipline of focus. Beyond this you have the support of our fully staffed office and screening facility in Santa Monica, California.
  6. Our diversity of services in relationship management
    No consulting company offers more options to deal with client/agency relationship issues. Whether it’s an agency search, issues regarding compensation, the need for a multicultural agency specialist, an SRI-facilitated Relationship Management Intervention Program or customized training via our SelectResources University, SRI has the tools to meet your needs.
  7. Our Agency Feedback and Consulting Service
    For a small annual fee, SRI offers agencies the opportunity to have added access to our “after the fact” feedback and counsel. We meet with these firms regularly and, over the years, this has enabled us to gain not only a better understanding of the country's leading firms, but unique insights into their senior people who might lead your business in the future along with their potential fit with your company’s personality and culture.

    Importantly, SRI subscribes to the joint AAAA’s and ANA guidelines for conducting reviews. It is not necessary for agencies to subscribe to the above service to participate in our reviews. We never contract with an agency during the course of a review in which it is participating, nor do we require any payment for being awarded an account. Any agency may submit its credentials and  "register" with SRI free of charge by simply contacting our office.
  8. Our unique SelectResources University
    In the 16 years SRI has been in business, we have worked with hundreds of nationally recognized clients and agencies observing best practices amongst some of the most successful client/agency partnerships. We have seen and dealt with virtually every kind of problem that can develop when the relationship less than solid. This became the basis for SRU and its programs that teach the core philosophy, approaches and key components critical to achieving win-win successful marketing partnerships.
  9. Our reasonable fees
    We work strictly on a fixed-fee basis, irrespective of the time a project takes. So, there are never any hidden charges or unexpected add-ons as the search unfolds. We are as committed to being as cost-effective and efficient as you are. Expenses are estimated in advance and billed at cost.
  10. Our industry recognition for excellence
    As much as we pride ourselves on our successful client relationships, we are also proud of the respect and professional validation we receive from the agency community. ADWEEK magazine ran a cover story entitled "What Agencies Think of Search Consultants." 30 of the nation's top ad agencies evaluated 12 of the most active search consultants on the following:

     

    • which consultants are the most organized?
    • which understand agency cultures the best?
    • which broker the best agency/client marriages?
    • which are the most unbiased?
    • which best facilitate interaction between client and agency?
    • which are the easiest to work with on a personal level?
    • which most respect agencies' time and money?

    One company dominated the survey by placing first in 6 of 7 categories. That firm was us---SelectResources International!