Our scope of consulting covers everything under the umbrella of client/agency relationship management:

• simple to complex agency reviews and searches including:
  • lead strategic and creative partner; brand steward
  • “dream teams” across multiple disciplines and channels
  • digital (website, e-commerce, SEM, media)
  • multicultural agency specialists (Hispanic, Urban/African American and Asian)
  • communication planning and investment management
  • direct marketing and CRM
  • sales promotion and non-traditional marketing
  • brand strategy & corporate identity
  • public relations
• client/agency relationship best practices
• compensation consulting, including bench-marking and performance-based incentive programs
• resource mix analyses and agency consolidations
• customized training of marketing staffs to improve agency performance