We are deeply rooted in the philosophy that the best relationships stem from a "full marketing partnership." Following are guiding principles and practices with respect to every project we undertake.

Changing resources is a serious business
Confidentiality, of course, is absolutely critical. All contact with SRI is completely confidential, irrespective of whether you decide to retain our services. Further, we don't believe in making a change if there is a reasonable way to avoid it. We always start by trying to understand and discreetly fix the problem, if at all possible, before initiating a formal review.

Finding the right partner requires a rigorous process
We believe that advertisers don't hire agencies. People hire people. Over the years, we've developed and refined a proprietary process that uncovers "the best and the brightest" agency teams for every type of assignment. Our process gives our clients a real sense of the people who will work directly on their business and the way they think and work so they can make a well-informed decision.

Client training in agency management can often resolve many issues
In working with hundreds of clients nationwide, we have found that clients who are not only good agency managers but also effective leaders and partners, get more from their agencies in terms of time, talent and overall work product. In sum, world-class clients do a better job of getting world-class advertising and results in the marketplace. Over the past 16 years, we’ve had the opportunity to observe a wide spectrum of world-class clients and agencies in action. Thus, we created SelectResources University (SRU) and designed our courses reflecting both our hands-on experience and their best practices.

Our job doesn't end with an agency’s selection
We view the courtship, marriage and honeymoon in agency selection as just the beginning. We follow-up after the awarding of the account to make sure expectations are being met. If not, we are happy to step in and facilitate whatever further changes are necessary. It's part of our all-inclusive fee.

We remain totally objective and impartial
Guided by the highest integrity and professional ethics, our role is strictly to help our clients define their needs, make sure they get exposed to the best resources that meet them, and then provide optimum conditions for assessment. In sum, we facilitate the process. They make all the decisions.